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Business Analytics and Reporting
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Ideal Marketing Solutions, Inc. offers a complete range of Business Intelligence capabilities, complimented by Business Analytics and Reporting, Dashboards and Scorecards on a single, service-oriented architecture (SOA).
We can help you make better and more informed decisions by allowing you to create, share, and use reports that draw on the data available across all your enterprise sources.
With the overwhelming flow of information available to businesses today, managers need clear yet powerful insights into the metrics behind business performance. With the dashboards, scorecards, and other interactive reports we provide, managers can quickly obtain an understanding of business performance without wading through reams of information.
One well-crafted business dashboard can easily summarize the position of the company in a quick and insightful manner.
- Fast, efficient view of business performance.
- Top-level views and "drill-down" capability.
- Integrated-performance view.
- Better data consistency.
We possess unsurpassed expertise in the science of analytics, dashboard development, and implementation.
Our customers look to Ideal Marketing Solutions for assistance in developing custom-tailored dashboards that provide the critical snapshots illustrating their business performance. We design and develop these dashboards in conjunction with all internal-stakeholders, thus guaranteeing that they capture the most important and relevant business indicators.
Our staff has the business knowledge and technical expertise necessary to work with you, identify your most important business concerns, and develop an effective summary of your information in a dashboard snapshot.
We can also help you implement and distribute your dashboard internally; granting all authorized personnel real-time access to your key performance data.
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Interactive Charts
Businesses have a new option for reporting important business information. Instead of generating hundreds of pages of static graphical analysis, you will have access to interactive charts capable of distilling hundreds of pages of information into just one.
These interactive charts can be enabled in a variety of standard and Microsoft Office compatible applications including: PowerPoint, Excel, Word, e-mail, HTML, and more.
With interactive charts, you can reduce your reporting volume to a fully interactive set of pages with simple on-screen menu commands. The charts use simple drop-down menus, selection boxes, and menus to access information that would otherwise be stored in hundreds of hard-to-use pages of static documents.
Key Benefits:
- Monitor performance in real-time, or on a daily, weekly or monthly basis.
- Obtain visibility into the performance of departmental activities, processes and projects.
- Integrate interactive charts into your corporate portal or as stand-alone reports.
- Drill-down or drill-through to reports and analysis for additional information or context.
- Capture campaign history and response data.
- Develop meaningful, insightful reports.
- Execute and automate campaign/event analysis.
- Expand your knowledge and understanding through customer profiling and segmentation.
- Optimize marketing efforts through A/B testing.
- Utilize statistics, modeling, and data mining to improve marketing effectiveness.
- Implement a Marketing Performance Measurement system.
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