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Campaign Management
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Let us help you plan your strategic marketing approach, then produce, execute and analyze your campaign for you!
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Planning
During the planning stages, we will work with you to create a strategic, targeted marketing plan for all of your campaigns. The plan we develop will provide a detailed road map for the execution of the mailing, whether it is direct mail, e-mail, Internet marketing, or Social Media marketing.
Our plan will include all of the key elements; sales objectives, anticipated response rate, break-even analysis, package format, creative approach, market or prospect list recommendations, test cell design, offer recommendations, production guidelines, key coding and detailed post-campaign analysis.
You will define your campaign goals... and be able to precisely measure the results.
List Selection
The campaign-specific customer analytics developed by our talented team will allow us to provide you with the particular mailing lists that meet the selection criteria, identifying the customers that, according to the models, will be most receptive to the offers of each campaign.
Production
For direct mail, our partnership with top-quality letter shops allows us to handle all aspects of direct mail production for you, from printing and assembly, to sorting and delivery to the post office. Depending on your requirements, we can engage additional letter shops to handle special needs.
Measurement And Analysis
Our campaign team will incorporate mechanisms that will enable us to capture and measure the response to each test mailing and mailing list. This allows you to target the prospects that are most likely to respond with a purchase, maximizing the profitability of your direct marketing efforts.
We use advanced statistical response models to study lifetime value, RFM (Recency, Frequency, Monetary), product affinity, and market penetration to determine how to optimally allocate your future marketing spend for maximum return on your investment.
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